![]() ![]() Under a new five-year strategic partnership announced today, Yahoo Search will become the default search experience for Firefox in the U.S.We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country: United States We are ending our practice of having a single global default search provider. Today we are announcing a change to our strategy for Firefox search partnerships. But one strategy stood out from the rest. In the end, each of the partnership options available to us had strong, improved economic terms reflecting the significant value that Firefox brings to the ecosystem. In evaluating our search partnerships, our primary consideration was to ensure our strategy aligned with our values of choice and independence, and positions us to innovate and advance our mission in ways that best serve our users and the Web. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options. ![]() Google has been the Firefox global search default since 2004. And throughout the last 10 years, we have always provided pre-installed alternatives, and easy ways for our users to change, add or remove search engines. When we instituted a default search option, we broke from the industry standard by refusing commercial terms that demanded exclusivity. We partnered with Internet companies including Google, Yahoo and others to provide an improved search experience and generate revenue to advance Mozilla’s mission. With Firefox, we popularized the integration of search in the browser. Search is a core part of the online experience for everyone - Firefox users alone search the Web more than 100 billion times per year. Our focus has been on building products that drive the competition, energy and innovation we all need to keep the Web open, everywhere and independent. Ten years ago, we built Firefox to keep the Internet in each of our hands - to create choice and put people in control of their lives online. ![]()
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